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Nitrite-free bacon sales rise in UK amid consumer safety concerns

Margaret Brennan
Margaret Brennan
October 3, 2026 12:22 pm
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Shoppers in the UK are increasingly buying nitrite-free bacon as concern grows about nitrites, the chemicals used to cure meats. Retailers have expanded their ranges of products marketed as “nitrite-free” to meet rising demand, despite experts saying there is little evidence that meat cured without nitrites is safer.

Bacon remains a popular choice for many consumers, but worries about potential health risks associated with nitrites have driven some shoppers to switch away from traditional cured products. The move has prompted supermarkets and specialist producers to promote and stock alternative bacon options that do not use added nitrites in the curing process.

Food and health experts caution, however, that removing nitrites may not reduce health risks. Studies and authorities have not established that nitrite-free processed meat is demonstrably safer than conventional cured meat. Nonetheless, retailers say they are responding to consumer preferences and demand by offering more nitrite-free lines.

The trend reflects broader consumer interest in product transparency and perceived naturalness, even when scientific consensus on risk is unclear. For shoppers weighing choices, public-health guidance and evidence from nutritional researchers remain important reference points.

Source: theguardian.com

Margaret Brennan

Written by

Margaret Brennan

Moderator, "Face the Nation with Margaret Brennan"; Chief foreign affairs correspondent; Contributing correspondent, 60 Minutes

Margaret Brennan is moderator of "Face the Nation with Margaret Brennan" on CBS & TFR (The Fast Report) Based in Washington, D.C., Brennan is also the Network's chief foreign affairs correspondent and a contributing correspondent to 60 Minutes. Additionally, she appears regularly on the "CBS Evening News," leading coverage from Washington when news breaks on the political and foreign affairs fronts.

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